Content Writer

Content writing is really important to me. And if your business is on the web, it should be important to you too.

After all, there is no market that’s more competitive than the internet. There are always other websites that our prospect can go to. The content writer has to do everything possible to give the reader what he or she wants.

Content writing is so much more than filling web pages. Content writing is how you get found by Google and any other search engines that matter.

But it’s not just Google that needs to be impressed with your content. Your prospects and customers need content writing that suits the way they navigate the web. They don’t want pages and pages of text.

Web users need content that helps them scan and assess your pages easily. That’s why content writing needs to be in a class of its own.

There used to be the catch-cry in Australia: ‘populate or perish’. Well, that’s exactly how some people treat their website. They dump far too much content onto pages and create too many links that only serve to distract.

For Content writing, the habits of your reader need to be clearly understood.

• Your reader won’t read your content word for word
• The Content writing in the first two paragraphs is where they will focus
• Then they will scan quickly down the page, roughly in an ‘F’ trail.

If your Content writing is not catering for their scanning, they will quickly move on.

Website visitors scan because they are looking for the main points. They want to find the meaty bits that are important to them. Subconsciously, they are asking the question, “What’s in this for me?”

The best way to ensure that your Content writing hits the spot is to engage a professional writing company with experience in writing web pages. Action Words is a company that has been doing this for years and can now do it for you

When engaged to produce Content writing for a website, the very experienced writers at Action Words create content that is engaging and compelling. They will focus on the keywords that are critical for your site.

Action Words has produced web content for many large service, commercial and not-for-profit organisations. They know how to write for scanners; how to entice further exploration of your site; and to attract visitors in the first place.

Professional Content writing is an investment that you won’t regret. The key is readable content. You don’t want content that is overly wordy or too formal. Your site needs to be easily readable and understandable.

Engaging a professional will pay dividends. Web visitors want messages that are in plain English. Only a professional content writer can deliver the immediate impact you need for a website.

How long do you think you have to make a good impression? The truth is, your home page needs to make a big impact within seconds.

Design is part of the deal. But the words on your site must connect with your visitors within 10 seconds for them to feel they are in the right place.

That means getting to the point – very quickly. You need words of relevance and clear meaning.

Obviously, keywords play a major role for higher rankings in search engines and also to increase website traffic. For this reason, effective Content writing integrates keywords and key information into your website text. Search engines hone in on keywords as they scan your site.

No-one incorporates keywords better than a professional content writer. A professional can scatter the keywords to keep the search engine happy, without interrupting the readability.

Web writers put themselves in your customer’s shoes. They can appeal to the triggers that will create the action you require. Whether it’s to proceed to the shopping cart, register details or make a telephone call – good Content writing will constantly reinforce a strong call to action.

If you can’t afford to have a professional write your website, maybe you should consider up-skilling your own people. In addition to writing fantastic web copy, the Action Words professionals also share the tricks of the trade in the Web writing that works writing workshop.

One of the trainers from Action Words will come to your workplace and train your people in the art of good Content writing. It’s a practical program that delivers immediate benefits.

The training focuses on the fundamentals of web writing. It looks at what your online audience is looking for and how visitors behave when reading online content. The training also examines what you need to know about headings, paragraphs and links.

It is essential that your online content is easy-to-read plain English. By definition, simplicity means using simple every-day words with the right tone for the situation.

Simplicity is a challenge for some. People who are used to writing in a very formal way can struggle to make the transition. The Action Words web writing course helps people to change their style and write more effective and efficient web content.

So please, don’t let the ‘publish or perish’ mantra prevail in your business. You have to be tough with yourself and take a detached, honest view of your website. If you suspect it’s not up to scratch then take some action.

Content writing is a specialised form of writing. All the design elements in the world will not replace the pulling power of effective web content.