Direct Marketing Foundations
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- Title: Direct Marketing Foundations”
- 12 pages
- By Frank Chamberlin
- Covers all the fundamental elements of direct marketing.
Before starting Action Words in 1997, Frank Chamberlin was a direct marketing manager and he still teaches direct today for both the Australian Direct Marketing Association and Monash University in Melbourne . Some would say, that what Frank doesn't know about direct, is not worth knowing.
It's a no-nonsense, readable article for the time-poor executive. If you'd like to download it now, please click here.