Networking helps tap new business opportunities. It builds awareness of your personal and business capability and expands the pool of potential resources you can call upon.
But does your networking sometimes feel like a waste of time?
Here are my quick tips to make your next networking event a success.
1. Get physical
It's important to get out and about and attend industry-appropriate events. There's nothing better than putting a face to a name. Mingle, be approachable and invite others to join your discussion.
2. Speak up
Be the first to strike up conversation and get the networking ball rolling. Be prepared with your 'elevator pitch' and ask questions of the people you meet.
3. Give and receive
Don't be shy about asking for contact details. And make sure you have ample supplies of your own business card. Jot down any relevant discussions on the back of your new contact's card for future reference.
4. Follow up
Where a meaningful connection is made, interesting discussion had, or direct commitment made, you must follow up promptly.And stay in touch through e-newsletter subscriptions or business networks such as LinkedIn.