Web
You might be considered a great business writer.
But writing for the web is a different ball game. It involves special techniques to ensure your site gets results. Here are a few of my top tips.
1. Understand your audience
What are your customers looking for and what do you want them to do?
Write directly to your visitor and guide them to your ultimate goal. That might be making a call, an online purchase or registering for a newsletter.
Keep your writing focused on the behaviour and action of your audience.
2. Write for scanners
People don't read the web like they read a brochure.
Web writing needs to accommodate scanners. Their eyes hit the top headline and then travel quickly down the page in an 'F' pattern. You can help them absorb your content by:
- Using short sentences
- Breaking up the paragraphs
- Using powerful language that avoids ambiguity
- Placing important details in headlines.
3. Keywords
Help Google find you by using relevant keywords. Finding the right keywords and integrating them intelligently is a vital skill in web writing.
Want to learn all the tricks of the trade? Check out the Action Words half day training program Web Writing That Works: http://www.actionwords.com.au/training/our-courses/
