Social media marketing is at the top of everyone's must-do list. But make sure you get the conversation right or your strategy could backfire.
Social media marketing (SMM) takes word-of-mouth referral to the next stratosphere. What was once a one-to-one dialogue is now one-to-many.
So when your customers start talking about you or your product, you want them to be talking like true friends.
SMM gets your message distributed so much faster. By combining your Search Engine Optimised content with your Social efforts, you get noticed. Very quickly and through multiple channels.
Facebook, Twitter, YouTube, LinkedIn and even SlideShare can all pick up your message. You could be viral before you know it.
Just look at the success of the mid 2011 "Thank You Water" campaign. [go to: www.thankyouwater.org] The young Aussies behind the charitable bottled water couldn't get their product on 7-Eleven's shelves without evidence of consumer demand.
They put the call out on Facebook and Twitter asking for posts to be tagged for 7-Eleven to see. Within days they had hundreds of wall posts and video uploads followed by celebrity support and national media attention.
And guess what? The bottled water was accepted into 7-Eleven stores.
SMM is flashy, fast and efficient. Just make sure your product and service can stand up to the expectations your content creates.
