Many people use blogs as a new channel for getting information. We all know that. Now, Tourism Queensland is using the channel for its marketing.
Ten wordy contestants, chosen from some 767 entrants in the Queensland Blogger Correspondent competition, arrived in Port Douglas last week (see photo). They came from all around the world and they were here to spread the word about the delights of Far North Queensland.
Some of the bloggers have a following in excess of one million people. They were hosted for five days by Tourism Queensland and were taken to all the best spots the Far North has to offer. They went underwater at Green Island, they explored the Great Barrier Reef, they walked in the Daintree Rainforest and they touched the unmatched Port Douglas Four Mile Beach. And you won’t be surprised to hear they stayed at all the best places including Thala Beach Resort and Silky Oaks Lodge.
Apart from having an action packed fun experience in superb winter weather (26 degrees every day), the bloggers were asked to spend a few hours every day blogging to their extensive audiences.
This innovative competition follows the amazingly successful ‘The World’s Best Job’ campaign by Tourism Queensland in 2009.
It will be interesting to see what measurement criteria Tourism Queensland has put in place to rate the success of this creative marketing idea.