Does your business writing offend?

Most organisations need to improve their standard of business writing.

Word-manglers continue to offend, insult or just plain bamboozle their reading audience. And they are oblivious to the literary carnage they leave in their wake.

It's important that all communication is clear. But in business it's critical. When presenting ideas to colleagues or product information to customers, your writing must be concise and unambiguous.

Don't underestimate the impact of poor writing. Readers get really annoyed with sloppy mistakes and confusing jargon.

How often do you receive an email with the opening line:

"Hi there, hope your well today"?

A well-intentioned greeting that immediately detracts from the remainder of the message.

Or how about this blooper from a health insurer to one of its members:

"Congratulations on your new edition. Your policy has been mended with your babies details."

The resulting complaint went all the way to the top and scored the author a stern word from the CEO.

And from the same organisation, this shocker:

"We are pleased to confirm your disability is now permanent."

Pardon? Who will read any further after that clanger?

Poor business writing leaves a bad impression. But following some simple rules can vastly enhance your reputation.

1.      Use short sentences in short paragraphs.
2.      Don't use big words or confusing acronyms.
3.      Write with your reader in mind and stick to the important facts.
4.      Proofread your writing carefully for the bloopers that get past the spelling and grammar checker.

Improvements in business writing are easily achievable. Make your workplace a mangle-free zone and share these tips today.