Does your job involve writing for the web?

Lots of questions arise about writing for the web.

The one rule that matters most in online writing is this: keep your audience in mind.

If you're writing web copy for a life insurance company your approach will be very different from writing for the world's coolest bungee jumping site.

You must ensure that the words on your site resonate with your audience and inspire loyalty and trust.

It's not about you. It's about them.

When visiting a website, users want to know how the business can help them. So before creating web content, you should:

  • Identify likely users and the benefits they're looking for.
  • Identify how you deliver those benefits. Provide tangible support for the benefits you promise, including product/service features, competitive advantages, case studies and testimonials.
  • Prioritise benefits. Ensure that the benefits you're highlighting are the most important ones for site visitors.

The Action Words one-day course "Web writing that works" is designed to help your people overcome the key challenges of writing in the online world.
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