With a history going back to 1919, KLM - now in joint partnership with Air France - is the world's largest airline. Maybe a bit big for social media, you may think.
Well, apparently not.
KLM has been wrestling with the issue that before their passengers fly, they sit in airports. And they are very bored.
The airline came up with the idea of randomly giving people small gifts while they wait. They use social media to identify when people are waiting. And judging by the positive word of mouth that is now spinning around the world, the experiment seems to be working. KLM passengers love it.
You can check out this 5-minute clip HERE to see how this initiative works for KLM, and while you do, maybe you could spend a minute thinking about how you could do something similar for your organisation.