You know how much I love short sentences. And I tell everyone in my writing workshops to cut down on the use of jargon. But that doesn’t mean you can’t be specific in your writing.
Choose words that help to convey your meaning rather than create uncertainty. By using precisely the right word, you aid comprehension.
Clichés are another no-no that I warn against. Don’t waste precious screen space (and the reader’s valuable time) with words and phrases that show you can’t be bothered.
At the end of the day…
One week at a time
Think outside the box
The fact of the matter is
Going/moving forward (!!)
So eye-rollingly boring and literally a waste of space. Your reader has already switched off.
Use an active voice and be precise. If you are trying to persuade or sell, use emotive words that push buttons.
Words are your tools to get the action you want. Delve into your tool box and select the word that will convince, beguile or seduce your reader.
If your product or proposal is deemed to be effective, then tell your reader it is ‘powerful, proven’ or ‘highly successful’. If it has features the others don’t then it ‘outperforms’ the rest.
You should be truthful though. Never over-extend into the realm of the unbelievable or plainly dishonest.
If the applause for your presentation was very loud, make sure your boss reads that it was ‘thunderous’ or ‘deafening’ and if it covered the main points it was ‘comprehensive’ or ‘all-inclusive’ or ‘far-reaching’.
There is a treasure trove of language available to you. By finding the right word, you add finesse and power to your writing. Give it a go.