The latest "Response Rate Trends Report" released by the Direct Marketing Association (DMA) in the US includes data from more than 1,600 campaigns covering 19 different business sectors.
Who would have thought that 'snail mail' would be held in high esteem? But this research tells us that Gen Y has a high acceptance - even a preference - for communications through the mail.
It bothers me when people say they are not creative.I have been teaching the Direct Marketing creative subject in the Masters of Marketing at Monash for 10 years and I happen to believe that everyone is creative.
