The dm Forum always has entertaining presenters. Trudi Sampola from Carsales and Grant Arnott from Click Frenzy were true to form in the first event of 2018. Here's a snapshot of what was discussed.

A headline makes the first impression. And if you get it right, it creates a compelling lure to the rest of your body copy.

Show that you care about your readers by cutting words and wasteful repetition.

More weird and wonderful words have just been added to the Australian Oxford Dictionary. And yes, kangatarian is a real word.

Don't go too hard on the red pen when editing someone else's writing.

The use of the word 'fake' is lazy and and largely inaccurate. Plus there are many better alternatives.

No-one likes to be the bad news bear. Here are five tips on how to write to your customers or clients with bad news. 

Australia's energy crisis has more to do with Coalition politics than the inability of clean, renewable energy to do the job. Malcolm Turnbull needs to stare down those in his party who have a deep affection for coal. Just get on with it!

You can get away with using the wrong word sometimes. But you really don't want to make these mistakes in your writing at work.

Don't feel pressured to rush into it. Preparation is the key to good writing.

There is a treasure trove of language available to you. By finding the right word, you add finesse and power to your writing.

The internet has trained us in the art of distraction. Are we sacrificing our ability to read and think deeply? 

After bombing out of the first round at Wimbledon, Bernard Tomic admits he was "a little bit bored out there." Clearly not a man doing what he loves.

I’m not kidding. Direct mail will always have a role in marketing because of its story-telling power. That’s because print is easier to read than a screen. And that makes it easier to understand.

Do you sometimes waffle when you write? Where did you learn to do that? I'll tell you: school.

What can you do to cut the wasted words that end up on the scrap heap?

They say full stops are taboo in text messages. Here's why.

Is a lack of proficiency in English an acceptable basis to bar Australian citizenship?

Do you think real estate agents believe their own copywriting?

Donald Trump sticks to the old adage: keep it simple stupid. New research shows his campaign speeches correspond with the language of a sixth-grader.