Feedback and Testimonials

Comments On Our Writing Training

"At Yarra Valley Water, we've been engaging Frank Chamberlin of Action Words to present training workshops for us for a number of years. Without exception, the workshops are always very well accepted by our staff. There are now numerous people at Yarra Valley Water who have been helped to write better through Frank's practical sessions."
Ros Pereira, Training Coordinator, Yarra Valley Water


"We were able to put into practice many of the skills right away. I am more than happy to recommend the Action Words Workshop to anyone wishing to enhance their writing skills."
Jennifer Barrett, Pacific Strategy Partners


"We engaged Frank Chamberlin to present his 'Plain English for Business' workshop a number of times for different groups of our people at Western Water. From senior executives down, the feedback was incredibly positive. All attendees felt they got real value from this investment in training. 
Natalie Henderson  |  Manager, Leadership & Development, Western Water


"I was extremely pleased with the outcome of our one-day writing skills workshop with Action Words. It was perfectly pitched for our team. Frank made sure the material was relevant and usable. The attendees came away brimming with confidence. It was an excellent course that I thoroughly recommend to any organisations wishing to improve their communications."
Chris Washington-Sare, Head of Fundraising & Marketing, Greenpeace


"Frank from Action Words came in and spent a day with our Corporate Communications team on improving our business writing skills. Every team member got real value from the session. Frank made the session very relevant to our work and was able reinvigorate our passion for words. This is a workshop I am very happy to recommend."
Natasha Whalley, Manager Corporate Communications (Acting), SP AusNet


"We had Action Words in for a one-day writing skills workshop and we all found it really worthwhile. It was a valuable day, for sure."
Natalie Ryan, Senior Brand Manager,


"We got a lot more out of the session than we expected. The session was well presented and the subject matter was accessible and well tailored to our business."
George Rogers, Corporate Management Accountant, Electranet


"Action Words were able to tailor a course for us on short notice. It was comprehensive, yet accessible enough for all skill levels to learn a great deal. Would recommend Actions Words to others."
Ryan Raybould, Web Content Officer, City of Greater Geelong

"Thank you Action Words for a very worthwhile day – what a difference this will make. Your workshop exceeded our expectations."
Zana Ballantyne, Training Manager, ADP Payroll


"All the members of our team got real value from the day we had with Action Words. We began using some of the practical tips the very next day."
Anastasia Kailis, Melbourne Business School


"The business writing course that Action Words conducted for our staff was just excellent."
Kathryn Zammit, Human Resources, Tempo Holidays


"I would most definitely recommend the writing course to other government bodies."
Demelza Millar, Department of Justice


"We had Action Words come in to present their writing workshop to five different groups and the feedback was positive each time. The course was relevant for all staff and has definitely been useful – no doubt about it. The sessions were well presented and the trainer’s knowledge of the topic was excellent."
Irene Tan, Human Resources, ASSA ABLOY


"The Action Words business writing workshop was totally practical and very worthwhile. It made a real difference for us in both our business writing and our communications with our supporters."
Trish Hardy, Royal Melbourne Hospital


"The writing workshop was perfectly tailored to our needs, incorporating our brand standards and writing style. Whilst we had a diverse skill set in the course, beginners gained much value from learning about writing principles and our more advanced writers appreciated the reinforcement of writing fundamentals. Thank you."
Marita Smith Senior Communications Manager Australian Unity Healthcare


"After our first session, we asked Action Words to come back and conduct their web writing course to another three groups. The course was comprehensive, practical and well-targeted. It far exceeded our expectations."
Jade Gulliver, Web Officer, Moonee Valley City Council

"In our industry it's critical to get the words right. The day of training with Frank from Action Words focused on copywriting, headlines, proofreading and business communication. All feedback from team members was excellent and our people are looking forward to putting the training into action."
Susannah Bowen, Head of Marketing, Cengage Learning Australia

"We engaged Frank Chamberlin of Action Words to present his better writing workshop for our staff and it was certainly well worthwhile. It was such an enjoyable session and totally practical. Everyone walked away with usable ideas for improving their writing."
Travis Paterson - Assistant Principal, Surrey Hills Primary School 

"We have had Action Words present their writing course three times for different groups and the attendees are always very enthusiastic. We plan to engage the company again and we are certainly happy to recommend this course."
Wendy Hillman, Training & Development Manager, Management and Research Centre (MARC)

"Thanks for coming in to train our marketing team. We are all using the techniques you taught us and it is making a real difference to our communications."
Tara Anderson, Marketing Manager, Baptcare

"We had about 15 of our people go through the Action Words workshop and it was valuable and useful for everyone. It is such a practical workshop that you can’t help using the techniques and concepts presented. The feedback from my staff was that it got back to basics and was thoroughly enjoyable."
James Rodrigues, Retail Newspaper Sales Manager, The Age

"We engaged Action Words to present a one day workshop for our staff and we are so glad we did. It was a really worthwhile training investment. Not only did the staff members enjoy it, without exception every one of them finished the day with new and useful techniques for improving their writing."
Sara Daymond, Head of Marketing, Guild Financial Services

"We had a large group of our people attend the session from Action Words and we were thrilled with the results. Everyone gained something practical and we felt the time investment was well worthwhile."
Suzana Ristevski, Strategic Marketing Director, GE Capital

"We engaged Action Words to present a workshop on plain English writing for a group of our educational support staff. The content contained lots of relevant exercises and was very well accepted by our people. We were very pleased with the outcome and consider it a very positive training experience."
Annette Rome, Director of Staff Learning, Methodist Ladies' College

"The training yesterday was great, thank you. The content was really useful and I am already applying the lessons to some pieces I am working on today."
Joe Linnestad, Customer Service Manager, La Trobe University

"Your recent workshops at ANZSOG were fantastic and well received! You've inspired myself, the marketing team and the wider group at ANZSOG to be better writers."
Natasha Mason, Marketing Officer, The Australia and New Zealand School of Government

"I just wanted to thank you for yesterday. The pace of the training was perfect for our group, you really kept it interesting and moving, which meant the day went so fast. Thanks so much, and keep an eye on our web pages, I am sure they will be greatly improved as a result of the workshop."
Rachael Ruiz, Manager, HR Information and Systems, Deakin University

"When Action Words presented the one day writing skills workshop for us at bankmecu, we all got value from it. Frank kept everyone engaged all day and made it a really useful training experience. I'll be looking at having a refresher down the track because I was so impressed."
Justin Fennessy, Marketing Manager, bankmecu


Comments On Our Business Writing

"In my capacity as Lecturer-in-Charge of direct marketing, I invited Frank Chamberlin to teach at Monash University some years ago.

Frank now teaches two subjects in the Masters in Marketing program and I am delighted with the contribution he makes to the Department of Marketing at Monash Caulfield.

Frank always receives excellent reviews from students for his effective communication skills, his outstanding practical knowledge of direct marketing and enthusiastic approach to teaching.

Through his copywriting, Frank is working in direct marketing every day which gives him great credibility when he talks to students about the practice of direct marketing. He has a firm grasp of the theory and is able to make that theory come-alive for students through practical applications."
Irene Powell – Senior Lecturer Monash University

"YMCA Victoria has had the pleasure of benefiting from the services of Action Words on many occasions - to deliver professional writing and editing training and to write fabulous fresh content for a range of purposes.Frank and his team are true experts in writing pitch perfect content that gets the results needed, whether it's for a donor appeal letter, a funding proposal, a tender, a speech, or website content.Action Words are also experts in editing content. They make boring, inconsistent content into compelling reading. We can't recommend Action Words highly enough."
Dianne McDonald - Communications Manager - YMCA Victoria

"I have engaged Frank Chamberlin of Action Words for a number of writing projects and I have always found his work to be very effective. I am very happy to recommend him as a true professional."
Carolyn Dimech - Fundraising, Grants and Trusts Manager, St John Ambulance (Victoria)

"We called on Action Words for the rewriting of our website, and we were very happy with the result. They were very responsive, delivered on time, kept on brief and were great to work with."
Carmen Abi-Saab - Manager, Product & Distribution Marketing, ME Bank

"Thank you Action Words. You responded to the brief quickly and produced copy that is exactly what we need. Over the ten years that I have called upon your expertise I have always been able to rely on your attention to detail, knowledge of the market and professionalism."
Tara Iacovella, Marketing Manager, General Insurance, Australian Unity.

"At Birdlife Australia we have engaged Frank Chamberlin from Action Words to write fundraising appeals for us and we are very happy with the results. So far, every one of them has exceeded our budget expectations. Frank really knows what he is doing in fundraising copy and our results prove it: the average gift increased as did the response rate."
Paul Evans - Head of Fundraising - Birdlife Australia

"Frank Chamberlin has been writing for Kelly for a number of years. He supplies content every week and he never lets us down. At Kelly Services we regard Frank’s company, Action Words, as a company we are very happy to recommend."
Kylie Perry – Marketing Specialist Kelly Services – Sydney

"We have used Action Words for writing jobs that have been quite different and without exception we have been delighted with the text produced. We are happy to recommend Action Words to others."
Glenn Harrison - Managing Partner - Alliance Data Suppression Services

"We have been very happy to use the copywriting skills, and direct marketing knowledge, of Frank Chamberlin of Action Words for numerous campaigns. Frank always delivers on time and he is great to work with. He has helped us in many ways and the campaign results have been excellent."
Lauren Rayner - Caritas Australia

"I am extremely happy with your writing for our Prospectus. I have heard wonderful feedback from staff, parents and friends."
Vicky Kapourelakos - Marketing Manager - Fintona Girls' School 

"We engaged Frank Chamberlin of Action Words to write our Christmas fundraising campaign and it was a great success. The result well and truly exceeded our expectations."
Alissa Lang - Cancer Council ACT

"Frank Chamberlin of Action Words prepared the copy for our tax appeal and it was a brilliant success. We were delighted with the result.
Clare Finucane - National Manager, Campaigns and Appeals

"We have engaged Action Words to create the text for a number of our eBooks on subjects such as Search Marketing and Email Marketing. We are very happy with the quality business writing that Frank Chamberlin at Action Words has provided for us. Frank’s writing and his insights have helped enormously and we are very happy to recommend him."
Robelen Bajar – Group Marketing Manager – Melbourne IT

"We engaged Action Words to present a one day workshop for our staff and we are so glad we did. It was a really worthwhile training investment. Not only did the staff members enjoy it, without exception every one of them finished the day with new and useful techniques for improving their writing."
Paul Thompson - Enrolments and Development, Penbank School


"The campaign we ran in June 2010 was initiated by Frank Chamberlin of Action Words. He wrote persuasive copy and the tone was just right for our audience. When we sent the letter out, the response was way beyond our expectations. Frank's writing had a powerful impact and we can't thank him enough."
Nicole Lockhart, Relationship Manager, Prahran Mission

"We have engaged Action Words to do a number of our appeal letters and we have been delighted with the results."
Maxine Hawkins, Direct Marketing Officer, Victorian National Parks Association

"Frank Chamberlin of Action Words has completed numerous writing assignments for Austin Health and I have always been very happy with his work. He has produced appeal letters, newsletter articles and copy for our website and he has never missed a deadline. His writing is always crisp and clear and in client service terms, his attention to detail is excellent."
Peter Dalton – Director Fundraising Austin Health

"Frank Chamberlin has had a formidable relationship with ADMA for many years both as a copywriter and as a direct marketing educator. Most recently ADMA relied on Frank’s expertise, rigour and passion for direct marketing, to review and assess the remodeled ADMA Curriculum. I for one, trust Frank’s practised knowledge of direct marketing above all, and love the gentleness with which he imparts it."
Juliet Swain – Head of Education & Training Australian Direct Marketing Association

"Frank from Action Words has been writing both our appeals and donor care communications for the last 8 months. In that time, Frank has been able to truly understand our fundraising direction, how we need to engage our donors and ultimately how best to integrate fundraising best practice into our communications. He has helped deliver solid results. The appeal letters he creates convey an emotional story that our donors relate to and enjoy learning about."
Trudy Fick, Acting Fundraising Manager, Royal District Nursing Service

"I have relied on Frank Chamberlin and his company Action Words on countless occasions over the years and he has always delivered. His writing seems to hit the mark every time and his customer service is hard to beat. In direct marketing, he’s done it all, and keeps having success. I am very happy to recommend him."
D. Mark Hindle CFRE – Director of Development Epworth Freemasons

"Frank Chamberlin of Action Words was engaged by World Vision Australia to design and conduct a 12-session direct marketing course in 2002. The course was a complete success. Frank was an excellent communicator who conducted the course very professionally. All participants rated the sessions particularly highly and everyone appreciated Frank’s deep knowledge of the subject."
Sophie Cox – Marketing Services Manager World Vision Australia

"Frank Chamberlin of Action Words has written six Annual Reports where I have been the responsible party. With these major assignments, Frank has done an outstanding job. Through his work, Frank has proven that he has a capacity to recognise what’s important and to express it in a clear written style that has impact.

My staff have enjoyed working with Frank and with his involvement as the writer, the projects have run very smoothly and within the timelines set."
Vivienne Amery – CEO Tweddle Child & Family Health Service

"Frank Chamberlin was my lecturer when I did the Certificate Course with the Australian Direct Marketing Association. Frank was great and truly inspiring. He really knows direct marketing and I found him to be a clear communicator. He really gives his all to the course and he always made the lectures interesting and engaging."
Emily Dupuche Ford Business Centre Ford Motor Company of Australia Limited

"Frank Chamberlin was my lecturer for two of my subjects in the Masters in Marketing at Monash University . As someone who really understands marketing, Frank always made the classes interesting and challenging. He communicates in a way that makes you WANT to listen. I am quite sure any organisation that engages Frank for training will get real value."
Paula Vigorelli – Marketing Co-ordinator – Major Projects Transport Accident Commission

"I engaged Frank Chamberlin to write the copy for our 20-page ‘Update’ newsletter and I was delighted with his work. He is an excellent copywriter. His attention to detail and his commitment to client service are outstanding."
Ludi Alavoine – Marketing Services Manager Australian Direct Marketing Association